Services
Whether you’re preparing for new projects, expanding your brand presence, or looking for a design partner who understands both creative and technical execution, my services are built to bring structure, consistency, and reliability to how your brand is designed and produced.
Design & production support
WEBSITE DESIGN
Your website is often the first sustained interaction someone has with your brand. I design and refine sites with a focus on clear and well-structured content that reflects your visual identity, communicates effectively, and functions reliably across devices.
LOGO DESIGN
A logo anchors your brand across every touchpoint. I design logos that are distinctive and purposeful—with careful attention to color, clarity, and structure—so they represent your organization consistently and reliably in print and on screen.
VISUAL IDENTITY SYSTEMS
A strong brand relies on more than just its well-designed logo. I develop visual identity systems—color, typography, imagery, and supporting elements—that establish clear rules and relationships, resulting in a consistent brand presence.
BRAND REFRESH & REDESIGN
When a brand needs to evolve, I focus on continuity as much as change—refining what’s working, adjusting what’s no longer serving the brand, and strengthening the overall system. Clear usage guidance and templates are key to consistency in communications.
MARKETING COLLATERAL
From brochures and presentations to digital assets and social media, I design marketing materials that foster trust through consistency, translate your mission into understandable messages and memorable visuals, and support the goals of your organization.
CUSTOM ILLUSTRATIONS
When stock visuals aren’t enough, custom illustration adds and character and flair. Original creative content that's aligned with your visual identity will differentiate your brand, engage your audience, and increase memorability and recognition.
Implementable solutions
In addition to the graphics services listed above, I help streamline prepress production workflows through standardized tools, shared resources, and clearly defined processes that reduce errors and rework.
Problem: Disconnected visuals that weaken brand consistency and trust.
Solution: Defined visual identity systems ensure the brand is represented consistently wherever it appears.
Problem: Work that depends on individual knowledge instead of documented processes.
Solution: Templates, shared resources, and clear documentation make communication accurate and sustainable beyond any one person.
Problem: Bottlenecks between teams and departments.
Solution: Defined workflows and approval paths create a clear progression from creation to approval, reducing delays and unnecessary rework.
Problem: Quality issues that surface late—or after materials are already in use.
Solution: Implementing use of checklists for prepress production quality control helps ensure accurate, consistent results.
Problem: Time lost to manual resizing or color-mode conversion during bulk image processing.
Solution: Automated scripts can save catalog teams hundreds of production hours annually when converting print-ready images for websites.
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